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Who likes Bratz? : the impact of girls' age and gender role orientation on preferences for Barbie versus Bratz
Karniol, Rachel
;
Stuemler-Cohen, Tamara
;
Lahav-Gur, Yael
- In:
Psychology & marketing
29
(
2012
)
11
,
pp. 897-906
Persistent link: https://www.econbiz.de/10009664850
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