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Search: subject_exact:"Podcast advertising"
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Mobile Marketing
7
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of business research : JBR
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Journal of retailing and consumer services
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International journal of internet marketing and advertising : IJIMA
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Journal of advertising research
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of promotion management : JPM
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marketing : ZFP ; journal of research and management
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Young consumers : insight and ideas for responsible marketers
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Asia Pacific journal of marketing and logistics
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International journal of electronic marketing and retailing : IJEMR
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of the Academy of Marketing Science
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Electronic commerce research and applications
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Electronic markets : the international journal on networked business
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European journal of marketing : EJM
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Information systems research : ISR
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International journal of advertising : the review of marketing communications
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International journal of business information systems : IJBIS
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
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1
Augmented reality advertising via a mobile app
Sung, Eunyoung
;
Han, Dai-In Danny
;
Choi, Yung Kyun
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 543-558
Persistent link: https://www.econbiz.de/10012817135
Saved in:
2
Broadening the perspective on mobile marketing : an introduction
Fritz, Wolfgang
;
Sohn, Stefanie
;
Seegebarth, Barbara
- In:
Psychology & marketing
34
(
2017
)
2
,
pp. 113-118
Persistent link: https://www.econbiz.de/10011638687
Saved in:
3
How mobile in-store advertising influences purchase intention : value drivers and mediating effects from a consumer perspective
Bues, Mirja
;
Stafflage, Marcel
;
Krafft, Manfred
- In:
Psychology & marketing
34
(
2017
)
2
,
pp. 157-174
Persistent link: https://www.econbiz.de/10011638723
Saved in:
4
Special issue: broadening the perspective on mobile marketing : an introduction
Fritz, Wolfgang
(
ed.
);
Sohn, Stefanie
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011638763
Saved in:
5
Special issue: New media: mobile advertising and marketing
Taylor, Charles Raymond
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003757301
Saved in:
6
Understanding the acceptance of mobile SMS advertising among young chinese consumers
Zhang, Jing
;
Mao, En
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 787-805
Persistent link: https://www.econbiz.de/10003757441
Saved in:
7
Comparing consumer responses to advertising and non-advertising mobile communications
Nasco, Suzanne Altobello
;
Bruner, Gordon C.
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 821-837
Persistent link: https://www.econbiz.de/10003757446
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