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Search: subject:"Beziehungsmarketing"
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Beziehungsmarketing
99
Relationship marketing
99
Consumer behaviour
74
Konsumentenverhalten
74
Customer satisfaction
31
Kundenzufriedenheit
31
Brand management
26
Markenführung
26
Brand image
23
Markenimage
23
Brand
18
Dienstleistungsqualität
18
Markenartikel
18
Service quality
18
Social Web
11
Social web
11
Emotion
10
Einzelhandel
8
Retail trade
8
USA
8
United States
8
Viral marketing
7
Virales Marketing
7
brand loyalty
7
Beschwerdemanagement
6
Complaint management
6
Confidence
6
Customer service
6
Kundenservice
6
Online retailing
6
Online-Handel
6
Personality psychology
6
Persönlichkeitspsychologie
6
Vertrauen
6
customer engagement
6
E-commerce
5
Electronic Commerce
5
Internet marketing
5
Online-Marketing
5
Social relations
5
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46
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20
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Article
96
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3
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Article in journal
99
Aufsatz in Zeitschrift
99
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3
Sammelwerk
3
Case study
1
Fallstudie
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English
99
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Ndubisi, Nelson Oly
3
Yi, Youjae
3
Al-Nabhani, Khalid
2
Cheng, Li-Keng
2
Choi, Sejung Marina
2
Chu, Xing-Yu
2
Darley, William K.
2
Krishen, Anjala S.
2
Leonidou, Leonidas C.
2
Lunardo, Renaud
2
McLean, Graeme J.
2
Nataraajan, Rajan
2
Schaarschmidt, Mario
2
Sung, Yongjun
2
Toung, Chung-Lin
2
Walsh, Gianfranco
2
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Anaza, Nwamaka A.
1
Anlamlier, Eda
1
Ansari, Shiveen
1
Arnold, Mark J.
1
Artis, Andrew
1
Asante, Isaac Owusu
1
Ates, Zelal
1
Augusto, Mário Gomes
1
Aykol, Bilge
1
Babin, Barry J.
1
Bandyopadhyay, Argho
1
Bargoni, Augusto
1
Bauer, Brittney C.
1
Becker, Marc
1
Berezan, Orie
1
Bernache-Assollant, Iouri
1
Bhattacharjee, Debashree Roy
1
Bigné Alcañiz, J. Enrique
1
Birch, Nancy J.
1
Blaurock, Marah
1
Blut, Markus
1
Bodet, Guillaume
1
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Psychology & marketing
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
149
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
The journal of brand management : an international journal
101
Cogent business & management
100
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Service business
84
Journal of marketing management : MM
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
99
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81
Interpersonal relationship, service quality, seller expertise : how important are they to adolescent consumers?
Wan, Wendy W. N.
;
Luk, Chung-leung
;
Fam, Kim Shyan
;
Wu, …
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 365-377
Persistent link: https://www.econbiz.de/10009547316
Saved in:
82
The moderating influence of broad-scope trust on customer-seller relationships
Hansen, Torben
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 350-364
Persistent link: https://www.econbiz.de/10009547317
Saved in:
83
Investigating customer resistance to change in transaction relationship with an internet vendor
Kim, Hee-Woong
;
Gupta, Sumeet
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 257-269
Persistent link: https://www.econbiz.de/10009534085
Saved in:
84
Positive and negative affectivity as mediators of volunteerism and service-oriented citizenship behavior and customer loyalty
Jain, Ajay K.
;
Malhotra, Naresh K.
;
Guan, Chong
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 1004-1017
Persistent link: https://www.econbiz.de/10009691192
Saved in:
85
Consumer loyalty in sport spectatorship services : the relationships with consumer satisfaction and team identification
Bodet, Guillaume
;
Bernache-Assollant, Iouri
- In:
Psychology & marketing
28
(
2011
)
8
,
pp. 781-802
Persistent link: https://www.econbiz.de/10009267754
Saved in:
86
Further insights into perceived value and consumer loyalty : a "green" perspective
Koller, Monika
;
Floh, Arne
;
Zauner, Alexander
- In:
Psychology & marketing
28
(
2011
)
12
,
pp. 1154-1176
Persistent link: https://www.econbiz.de/10009406359
Saved in:
87
Guest editorial: The interaction of online technology on the consumer shopping experience
Darley, William K.
- In:
Psychology & marketing
27
(
2010
)
2
,
pp. 91-93
Persistent link: https://www.econbiz.de/10003945264
Saved in:
88
The relationship between trusting beliefs and Web site loyalty : the moderating role of consumer motives and flow
Gupta, Reetika
;
Kabadayi, Sertan
- In:
Psychology & marketing
27
(
2010
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10003945275
Saved in:
89
Special issue: The interaction of online technology on the consumer shopping experience
Darley, William K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003945278
Saved in:
90
"I won't leave you although you disappoint me" : the interplay between satisfaction, investment, and alternatives in determining consumer-brand relationship commitment
Sung, Yongjun
;
Choi, Sejung Marina
- In:
Psychology & marketing
27
(
2010
)
11
,
pp. 1050-1073
Persistent link: https://www.econbiz.de/10008698325
Saved in:
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