//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Psychology of branding"
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Goldsmith, Ronald"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Theory
Brand
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenartikel
2
Markenführung
2
Brand image
1
Markenimage
1
Theorie
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Goldsmith, Ronald E.
1
Lafferty, Barbara A.
1
Published in...
All
Psychology of branding
Branding and sustainable competitive advantage : building virtual presence
1
Journal of the Academy of Marketing Science
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
A general brand allliance model
Goldsmith, Ronald E.
;
Lafferty, Barbara A.
- In:
Psychology of branding
,
(pp. 75-96)
.
2013
Persistent link: https://www.econbiz.de/10009775619
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->