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~isPartOf:"Qualitative Marktforschung : Konzepte - Methoden - Analysen"
~person:"Buber, Renate"
~subject:"Shopping center"
~subject:"Wissenschaftliche Methode"
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Qualitative Marktforschung : Konzepte - Methoden - Analysen
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Optionen für die Marketingforschung durch die Nutzung qualitativer Methodologie und Methodik
Holzmüller, Hartmut H.
;
Buber, Renate
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 3-20)
.
2009
Persistent link: https://www.econbiz.de/10003825268
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2
Zur Bedeutung qualitativer Methodik in der Marktforschungspraxis
Buber, Renate
;
Klein, Vanessa
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 47-61)
.
2009
Persistent link: https://www.econbiz.de/10003825272
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3
Mixed-Model-Design : die Nutzung von Ruhezonen in Einkaufszentren
Buber, Renate
;
Ruso, Bernhart
;
Gadner, Johannes
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 883-901)
.
2009
Persistent link: https://www.econbiz.de/10003827460
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