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~isPartOf:"Qualitative Marktforschung : Konzepte - Methoden - Analysen"
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Scientific method
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Wissenschaftliche Methode
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Market research
15
Marktforschung
15
Qualitative Methode
7
Qualitative method
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Qualitative Marktforschung : Konzepte - Methoden - Analysen
Rethinking the case study in international business and management research
24
The Elgar companion to recent economic methodology
20
Handbuch Mitarbeiterbefragung
13
The making of national economic forecasts
12
Experiments and competition policy
11
The principles of knowledge creation : research methods in the social sciences
11
Comparative environmental economic assessment
10
Evaluating R&D impacts : methods and practice
9
Research methods for strategic management
9
West meets east : building theoretical bridges
9
Advancing research methodology in the African context : techniques, methods, and designs
8
Human factors and ergonomics in consumer product design : methods and techniques
8
New economics and its history
8
Assessment centres and global talent management
7
Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele
7
Economia al bivio : seminari sui fondamenti dell'economia politica
7
Handbook for international management research
7
Researching operations management
7
The worth of the social economy : an international perspective
7
Is economics becoming a hard science? : [the book collects the contrib. to a conference "Is economics becoming a hard science?", which was held at the former Ecole Polytechnique in Paris on 29 - 30 Oct., 1992]
6
L'économie devient-elle une science dure?
6
Methodological considerations
6
Northern lights in logistics & supply chain management
6
Population and environment : methods of analysis
6
Soft computing for risk evaluation and management : applications in technology, environment and finance
6
The IS-LM model : its rise, fall, and strange persistence : [essays from the HOPE Conference held 25 - 27 April 2003 at Duke University]
6
The eclectic paradigm : a framework for synthesizing and comparing theories of international business from different disciplines or perspectives
6
Challenges and controversies in management research
5
Critical realism in economics : development and debate
5
Data envelopment analysis and its applications to management
5
Fifty years of economic measurement : the jubilee of the Conference on Research in Income and Wealth; [... papers and discussion presented at the 50th Anniversary Conference of the Conference in Research in Income and Welath, held May 12. - 14., 1988, in Washington, DC]
5
Handbook of research on international advertising
5
Methodology of the social sciences, ethics, and economics in the newer historical school : from Max Weber and Rickert to Sombart and Rothacker ; with 1 table
5
Monetary analysis : tools and applications
5
The Oxford handbook of management information systems : critical perspectives and new directions
5
The Sage handbook of organizational research methods
5
The future of the history of economics
5
Toward a history of applied economics
5
Transforming economics : perspectives on the critical realist project
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Optionen für die Marketingforschung durch die Nutzung qualitativer Methodologie und Methodik
Holzmüller, Hartmut H.
;
Buber, Renate
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 3-20)
.
2009
Persistent link: https://www.econbiz.de/10003825268
Saved in:
2
Der Beitrag qualitativer Methodologie und Methodik zur Marktforschung
Mruck, Katja
;
Mey, Günter
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 21-45)
.
2009
Persistent link: https://www.econbiz.de/10003825270
Saved in:
3
Zur Bedeutung qualitativer Methodik in der Marktforschungspraxis
Buber, Renate
;
Klein, Vanessa
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 47-61)
.
2009
Persistent link: https://www.econbiz.de/10003825272
Saved in:
4
Erkenntnistheoretische Basis der Marketingwissenschaft
Dyllick, Thomas
;
Tomczak, Torsten
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 65-79)
.
2009
Persistent link: https://www.econbiz.de/10003825273
Saved in:
5
Hypothesen und Vorwissen in der qualitativen Marktforschung
Auer-Srnka, Katharina J.
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 159-172)
.
2009
Persistent link: https://www.econbiz.de/10003827382
Saved in:
6
Objektive Hermeneutik
Lueger, Manfred
;
Meyer, Renate E.
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 173-187)
.
2009
Persistent link: https://www.econbiz.de/10003827383
Saved in:
7
Netnographie
Beckmann, Suzanne C.
;
Langer, Roy
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 219-228)
.
2009
Persistent link: https://www.econbiz.de/10003827386
Saved in:
8
Sampling-Methoden in der Marktforschung : wie man Untersuchungseinheiten auswählen kann
Meyer, Michael
;
Reutterer, Thomas
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 229-246)
.
2009
Persistent link: https://www.econbiz.de/10003827387
Saved in:
9
Mixed Methods : Systematisierung von Untersuchungsdesigns
Foscht, Thomas
;
Angerer, Thomas
;
Swoboda, Bernhard
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 247-259)
.
2009
Persistent link: https://www.econbiz.de/10003827389
Saved in:
10
Die Güte qualitativer Marktforschung
Steinke, Ines
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 261-283)
.
2009
Persistent link: https://www.econbiz.de/10003827390
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