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~isPartOf:"Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen"
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Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
Qualitative research in organizations and management : an international journal
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Journal of management inquiry
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The real life guide to accounting research : a behind the scenes view of using qualitative research methods
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Qualitative Marktforschung : Konzepte - Methoden - Analysen
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Qualitative market research : an international journal
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Gendering theory in marketing and consumer research
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Handbook of qualitative research methods on human resource management : innovative techniques
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Qualitative Interviews
Mey, Günter
;
Mruck, Katja
- In:
Qualitative Marktforschung in Theorie und Praxis : …
,
(pp. 257-288)
.
2011
Persistent link: https://www.econbiz.de/10009232637
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