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~isPartOf:"Qualitative market research : an international journal"
~person:"Ahearne, Michael"
~person:"Biedenbach, Galina"
~person:"Kumar, V."
~person:"Romaniuk, Jenni"
~subject:"Markenimage"
~subject:"Performance pay"
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Multiple stakeholders and B2B branding in emerging markets
Tarnovskaya, Veronika
;
Biedenbach, Galina
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 287-309
Persistent link: https://www.econbiz.de/10011598472
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