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~isPartOf:"Qualitative market research : an international journal"
~person:"Ale Ebrahim, Nader"
~person:"Bahagia, Senator Nur"
~person:"Jain, Varsha"
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Qualitative market research : an international journal
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Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
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