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~isPartOf:"Qualitative market research : an international journal"
~person:"Hultén, Peter"
~person:"Veg-Sala, Nathalie"
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Veg-Sala, Nathalie
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Qualitative market research : an international journal
Global journal of business research : GJBR
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The use of longitudinal case studies and semiotics for analysing brand development as process of assimilation or accommodation
Veg-Sala, Nathalie
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 373-392
Persistent link: https://www.econbiz.de/10010430673
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2
Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands
Bryson, Douglas
;
Atwal, Glyn
;
Hultén, Peter
- In:
Qualitative market research : an international journal
16
(
2013
)
4
,
pp. 393-405
Persistent link: https://www.econbiz.de/10010127852
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