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~isPartOf:"Qualitative market research : an international journal"
~person:"Ozuem, Wilson"
~person:"Walsh, Gianfranco"
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Qualitative market research : an international journal
Computer-mediated marketing strategies : social media and online brand communities
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Web 2.0 : neue Perspektiven für Marketing und Medien
4
Premier reference source
3
Springer eBook Collection
3
Advances in marketing, customer relationship management and e-services (AMCRMES) book series
1
Corporate reputation review : an international journal
1
E-entrepreneurship and ICT ventures : strategy, organization and technology
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic markets : the international journal on networked business
1
HMD : Praxis der Wirtschaftsinformatik
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising research
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Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of retailing and consumer services
1
Journal of strategic marketing
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Journal of vocational behavior
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Leveraging computer-mediated marketing environments
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Marketing : ZFP ; journal of research and management
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Premier reference source - advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Springer eBooks / Business and Economics
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SpringerLink / Bücher
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
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The journal of brand management : an international journal
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Understanding the different types of UGC participants and social context for fashion brands : insights from social media platforms
Naeem, Muhammad
;
Ozuem, Wilson
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 181-204
Persistent link: https://www.econbiz.de/10013380423
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