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~isPartOf:"Qualitative market research : an international journal"
~subject:"Brand"
~type_genre:"Article in journal"
~type_genre:"Konferenzschrift"
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Brand
Brand management
59
Markenführung
59
Consumer behaviour
32
Konsumentenverhalten
32
Brand image
28
Markenimage
28
Markenartikel
19
KMU
9
SME
9
Branding
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Beziehungsmarketing
6
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Emotion
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Market research
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Marketing management
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Marketingmanagement
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Marktforschung
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Brand architecture
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Emerging economies
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Sarkar, Abhigyan
2
Aledin, Samil A.
1
Atwal, Glyn
1
Berndt, Adele
1
Beurer, Karolin
1
Bhattacharya, Subhajit
1
Bryson, Douglas
1
Buchanan-Oliver, Margo
1
Bulmer, Sandy
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Cova, Bernard
1
Dalal, Arunava
1
Dirsehan, Taşkın
1
Eren-Erdoğmuş, İrem
1
Escalante, Juan Esteban
1
Felix, Reto
1
Foroudi, Pantea
1
Freeman, Lynne
1
Guevara, Ruben
1
Gupta, Suraksha
1
Hackley, Christopher E.
1
Hultén, Peter
1
Jin, Zhongqi
1
Kamboj, Shampy
1
Knittel, Zana
1
Kucuk, S. Umit
1
Loo, Benaliza Kung-ying
1
Melewar, T. C.
1
Miller, Dale
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Moussa, Salim
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Mzahi, Chourouk
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Rahman, Zillur
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1
Sarkar, Juhi Gahlot
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Sinha, P. K.
1
Spanjaard, Daniela
1
Stiehler, Beate Elizabeth
1
Villegas, Juliana
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Qualitative market research : an international journal
Journal of business research : JBR
238
The journal of brand management : an international journal
230
The journal of product & brand management
193
Journal of retailing and consumer services
141
European journal of marketing : EJM
56
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Marketing intelligence & planning
37
Journal of marketing communications
33
Marketing letters : a journal of research in marketing
32
International journal of hospitality management
31
European journal of marketing
28
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of marketing
28
The journal of consumer marketing
28
Journal of fashion marketing and management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of strategic marketing
27
Journal of the Academy of Marketing Science
27
Business horizons
26
Journal of promotion management : JPM
25
International journal of consumer studies
24
Journal of international consumer marketing
24
Journal of marketing management : MM
24
Journal of promotion management : innovations in planning and applied research
24
Journal of global marketing
23
The IUP journal of brand management : IJBRM
23
Cogent business & management
22
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
International marketing review
21
Journal of retailing
21
International journal of market research
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
International journal of retail & distribution management
18
Journal of international marketing
18
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ECONIS (ZBW)
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1
Promoting brand gratitude through unique emotional connection : a qualitative study
Bhattacharya, Subhajit
;
Dalal, Arunava
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 534-554
Persistent link: https://www.econbiz.de/10014430696
Saved in:
2
Brand ageing : an analysis from a Latin American perspective
Villegas, Juliana
;
Guevara, Ruben
;
Escalante, Juan Esteban
- In:
Qualitative market research : an international journal
25
(
2022
)
1
,
pp. 20-42
Persistent link: https://www.econbiz.de/10013162189
Saved in:
3
Brand bullying : from stressing to expressing
Kucuk, S. Umit
;
Aledin, Samil A.
- In:
Qualitative market research : an international journal
25
(
2022
)
1
,
pp. 60-79
Persistent link: https://www.econbiz.de/10013162191
Saved in:
4
How the "invisible diaspora hand" moves brands and places
Cova, Bernard
- In:
Qualitative market research : an international journal
25
(
2022
)
5
,
pp. 585-595
Persistent link: https://www.econbiz.de/10013454965
Saved in:
5
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
6
Exploring local vs global brand associations in an emerging market using BCM technique
Eren-Erdoğmuş, İrem
;
Dirsehan, Taşkın
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10011748652
Saved in:
7
You are an embarrassment : a qualtative investigation of brand embarrassment among young adolescents
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10011748654
Saved in:
8
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
9
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
Saved in:
10
Brand avoidance among Generation Y consumers
Knittel, Zana
;
Beurer, Karolin
;
Berndt, Adele
- In:
Qualitative market research : an international journal
19
(
2016
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10011535860
Saved in:
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