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~isPartOf:"Qualitative market research : an international journal"
~subject:"Business start-up"
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Brand management
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Qualitative market research : an international journal
Marken und Start-ups : Markenmanagement und Kommunikation bei Unternehmensgründungen
9
Arts marketing : an international journal ; AM
3
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
3
International entrepreneurship and management journal
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3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of entrepreneurship and small business
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International journal of entrepreneurship and small business : IJESB
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing intelligence & planning
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Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
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Springer eBook Collection
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essentials
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Asia Pacific journal of innovation and entrepreneurship : APJIE
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Entrepreneurship in the Digital Era : Case Studies, Approaches, and Tools for Ecosystems, Business Models, and Technologies
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European research on management and business economics
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Fostering global entrepreneurship through business model innovation
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Go-to-market strategies for women entrepreneurs : creating and exploring success
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International business review : the official journal of the European International Business Academy
1
International journal of arts management
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International journal of business
1
International journal of economic perspectives : IJEP
1
International journal of entrepreneurial venturing
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Jahrbuch Entrepreneurship : Gründungsforschung und Gründungsmanagement
1
Journal of fashion marketing and management
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Journal of promotion management : innovations in planning and applied research
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Journal of research in marketing and entrepreneurship
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Journal of research in marketing and entrepreneurship : JRME
1
Journal of retailing
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Journal of retailing and consumer services
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Journal of strategic marketing
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Journal of world economic research
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Brand, identity and reputation in SMEs and entrepreneurial organisations
Abimbola, Temi
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003739508
Saved in:
2
The corporate brand naming process in the net economy
Kollmann, Tobias
;
Suckow, Christina
- In:
Qualitative market research : an international journal
10
(
2007
)
4
,
pp. 349-361
Persistent link: https://www.econbiz.de/10003739517
Saved in:
3
A theory of brand-led SME new venture development
Merrilees, Bill
- In:
Qualitative market research : an international journal
10
(
2007
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10003739524
Saved in:
4
Brand, organization identity and reputation : SMEs as expressive organizations ; a resource-based perspective
Abimbola, Temi
;
Kocak, Akin
- In:
Qualitative market research : an international journal
10
(
2007
)
4
,
pp. 416-430
Persistent link: https://www.econbiz.de/10003739556
Saved in:
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