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~isPartOf:"Qualitative marketing research : approaches, techniques and analysis"
~subject:"Advertising effects"
~type_genre:"Aufsatz im Buch"
~type_genre:"Nachschlagewerk"
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Advertising effects
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Market research
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Coulter, Robin Higie
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Evans, Malcolm
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Qualitative marketing research : approaches, techniques and analysis
Selling modernity : advertising in twentieth-century Germany
7
Advertising, promotion, and new media
4
Cutting edge international research
4
Green advertising and the reluctant consumer
4
The advertising and consumer culture reader
4
Advertising worldwide : advertising conditions in selected countries
3
Application of gaming in new media marketing
3
International marketing ; Vol. 2
3
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
3
Proceedings of the 18th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4 , 2010 Vienna, Austria
3
Public relations and advertising theories : concepts and practices
3
A master class in brand planning : the timeless works of Stephen King
2
Advertising in new formats and media : current research and implications for marketers
2
Advertising theory
2
Breaking new ground in theory and practice
2
Bridging the gap between advertising academia and practice
2
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien
2
Improving decision making in real-time bidding
2
Online consumer behavior : theory and research in social media, advertising, and e-tail
2
Social and environmental issues in advertising
2
The Sage handbook of advertising
2
Theoretische Fundierung und praktische Relevanz der Handelsforschung
2
Weinmarketing : Kundenwünsche erforschen, Zielgruppen identifizieren, innovative Produkte entwickeln
2
Advances in electronic marketing
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising and violence : concepts and perspectives
1
Advertising in a multimedia age
1
Advertising in developing and emerging countries : the economic, political and social context
1
Agent-mediated electronic commerce : designing trading strategies and mechanisms for electronic markets ; AMEC and TADA 2012 ; Valencia, Spain, June 4th, 2012 ; revised selected papers
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Brand management in emerging markets : theories and practice
1
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
1
Celebrity, convergence and transformation
1
Challenges in an age of dis-engagement
1
Consumer culture in Latin America
1
Cross-cultural and critical perspectives on brands
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ECONIS (ZBW)
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Decoding competitive propositions : a semiotic alternative to traditional advertising research
Harvey, Michael G.
;
Evans, Malcolm
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2009
Persistent link: https://www.econbiz.de/10003793854
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Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald
;
Coulter, Robin Higie
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2009
Persistent link: https://www.econbiz.de/10003793919
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