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~isPartOf:"Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner"
~person:"Esch, Franz-Rudolf"
~person:"Fetscherin, Marc"
~person:"Sattler, Henrik"
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
6
Marketing : ZFP ; journal of research and management
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The journal of product & brand management
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Journal of business economics : JBE
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The journal of brand management : an international journal
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Essays on the effects of brand names and prices on consumer behavior
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing review
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Marketing letters : a journal of research in marketing
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Schmalenbach business review : sbr
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Best practice der Markenführung
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Brand management ; Vol. 3
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
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European journal of marketing
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Handbook of contemporary marketing in China : theories and practices
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Harvard-Business-Manager : das Wissen der Besten
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
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Marke : Erfolgsfaktor auch in Zukunft? ; [Markendialog Februar 2004]
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marktdurchdringung durch Markenpolitik : die Ausbreitung der Marke in neue Bereiche ; [Markendialog Februar 2000]
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An empirical analysis of brand image transfer in multiple sports sponsorships
Sattler, Henrik
;
Schnittka, Oliver
;
Völckner, Franziska
- In:
Quantitative marketing and marketing management : …
,
(pp. 517-530)
.
2012
Persistent link: https://www.econbiz.de/10009621551
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