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~isPartOf:"Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner"
~person:"Fritz, Wolfgang"
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
Arbeitspapier / Institut für Marketing, Universität Mannheim
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Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
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Validation of brand relationship types using advanced clustering methods
Fritz, Wolfgang
;
Kempe, Michael
;
Lorenz, Bettina
- In:
Quantitative marketing and marketing management : …
,
(pp. 303-324)
.
2012
Persistent link: https://www.econbiz.de/10009621753
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