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~isPartOf:"Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner"
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Consumer behaviour
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
Cowles Foundation Discussion Paper
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Journal of internet commerce
3
European journal of marketing : EJM
2
Medienmanagement und E-Business
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Analytics Enabled Decision Making
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Building consumer-brand relationship in luxury brand management
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Central European business review : CEBR
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Digitalisierung der Unternehmen
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Documentos de trabajo Banco Central de Chile
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E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
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Handbook of research on integrating social media into strategic marketing
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Handbook of research on retailer-consumer relationship development
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International journal of advertising : the quarterly review of marketing communications
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International journal of arts management
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International journal of consumer studies
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International journal of contemporary hospitality management
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International journal of electronic marketing and retailing : IJEMR
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International journal of management and marketing research : IJMMR
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International journal of retail & distribution management
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International journal of services and operations management : IJSOM
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International journal of sport management and marketing : IJSMM
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International marketing review
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Internet applications in Euromarketing
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Journal of business ethics : JOBE
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Journal of electronic commerce research : JECR
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Journal of fashion marketing and management
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Journal of forecasting
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Journal of promotion management : innovations in planning and applied research
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Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of targeting, measurement and analysis for marketing
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MIT Sloan Research Paper
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Manthan : journal of commerce and management
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Marketing intelligence & planning
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The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
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2
DISE : Dynamic Intelligent Survey Engine
Schlereth, Christian
;
Skiera, Bernd
- In:
Quantitative marketing and marketing management : …
,
(pp. 225-243)
.
2012
Persistent link: https://www.econbiz.de/10009621768
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