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ROI in action casebook
Journal of promotion management : JPM
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Ethics in marketing : international cases and perspectives
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Innovationen im Personalmanagement : die spannendsten Entwicklungen aus der HR-Szene und ihr Nutzen für Unternehmen
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Instrumentarium zur Bearbeitung segmentierter Märkte
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
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Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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Marketing through minefields
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Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
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Unternehmenssteuerung in der produzierenden Industrie : Konzepte und Best Practices
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Measuring ROI in a sales training programme : an international hotel company
Haigh, Peter
- In:
ROI in action casebook
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(pp. 131-154)
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2008
Persistent link: https://www.econbiz.de/10003691647
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