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~isPartOf:"Readings in applied microeconomics : the power of the market"
~subject:"Fernsehwerbung"
~subject:"Rundfunk"
~type:"article"
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Fernsehwerbung
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Lott, John R.
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Readings in applied microeconomics : the power of the market
The journal of media economics
3
The journal of consumer marketing
2
Business history review
1
Contemporary economic policy : a journal of Western Economic Association International
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Die Pressemitteilung
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Handbook of media economics ; Volume 1A
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Handbook on the economics of the media
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Interfaces : the INFORMS journal on the practice of operations research
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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International journal of production research
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Journal of academic research in economics
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Journal of advertising research
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Journal of business case studies
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Journal of economics & management strategy : JEMS
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Journal of marketing communications
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Journal of marketing research
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Journal of media business studies
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Journal of promotion management : JPM
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Journal of the Academy of Marketing Science
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Journal of travel and tourism marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Moderne Methoden der Marktforschung : Kunden besser verstehen
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Revue économique : revue bimestrielle
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The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
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The Denver journal of international law and policy
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The Routledge companion to advertising and promotional culture
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The journal of industrial economics
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The quarterly review of economics and business : journal of the Midwest Economics Association
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Commercialization of radio
Lott, John R.
- In:
Readings in applied microeconomics : the power of the market
,
(pp. 232-234)
.
2009
Persistent link: https://www.econbiz.de/10003906372
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