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~isPartOf:"Reihe: Management-Know-how / M : praxisnah und aktuell"
~person:"Bauer, Hans H."
~person:"Krishna, Aradhna"
~subject:"Verkaufsförderung"
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Verkaufsförderung
Consumer behaviour
7
Deutschland
7
Germany
7
Konsumentenverhalten
7
Sales promotion
2
Advertising effects
1
Austria
1
Automotive services industry
1
Beziehungsmarketing
1
Brand management
1
Coupon
1
Dienstleistungsmarketing
1
Electronic money
1
Elektronisches Geld
1
Estimation
1
Event marketing
1
Event-Marketing
1
Food retailing
1
Fotoapparat
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Handelsmarke
1
Information behaviour
1
Informationsverhalten
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Internet
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Investment Fund
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Investmentfonds
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Kfz-Gewerbe
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Kraftfahrzeughandel
1
Kundenbindung
1
Kundenbindungsprogramm
1
Lebensmitteleinzelhandel
1
Loyalty program
1
Markenführung
1
Market segmentation
1
Marketing management
1
Marketingmanagement
1
Marktsegmentierung
1
Mobile Business
1
Mobile business
1
Mobile communications
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Graue Literatur
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German
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Bauer, Hans H.
Krishna, Aradhna
Görtz, Gunnar
2
Dünnhaupt, Lars
1
Exler, Stefanie
1
Published in...
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Reihe: Management-Know-how / M : praxisnah und aktuell
European retail research
1
Journal of retailing
1
Series: Management know-how / M
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ECONIS (ZBW)
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Alternativen zum Rabatt : wie viel Wertschätzung erzielen Promotions im Automobilhandel? : Ein methodischer Ansatz zur Vermeidung der Rabattspirale
Bauer, Hans H.
;
Görtz, Gunnar
;
Exler, Stefanie
-
2005
Persistent link: https://www.econbiz.de/10002939563
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2
Der Einzug von Coupons in Deutschland : Formen, Eigenschaften und Nutzungsabsicht der Konsumenten
Bauer, Hans H.
;
Görtz, Gunnar
;
Dünnhaupt, Lars
-
2002
Persistent link: https://www.econbiz.de/10013430832
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