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~isPartOf:"Reihe: Management-Know-how / M : praxisnah und aktuell"
~source:"econis"
~subject:"Marktsegmentierung"
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Marktsegmentierung
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Reihe: Management-Know-how / M : praxisnah und aktuell
Asian journal of management cases
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Instrumentarium zur Bearbeitung segmentierter Märkte
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ECONIS (ZBW)
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Alternativen zum Rabatt : wie viel Wertschätzung erzielen Promotions im Automobilhandel? : Ein methodischer Ansatz zur Vermeidung der Rabattspirale
Bauer, Hans H.
;
Görtz, Gunnar
;
Exler, Stefanie
-
2005
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