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~isPartOf:"Reihe: Marketing : MAR"
~person:"Vogel, Johannes"
~type:"book"
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Vogel, Johannes
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Reihe: Marketing : MAR
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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Co-Branding als Konzept zur Stärkung von Marken : eine empirische Analyse im Konsumgütermarkt
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003838700
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Co-Branding : Markenstrategie der Zukunft ; eine empirische Studie der Markeneffekte beim Co-Branding
Vogel, Johannes
;
Huber, Frank
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2007
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1. Aufl.
Persistent link: https://www.econbiz.de/10003566255
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