//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Reihe: Marketing : MAR"
~subject:"Perceived quality"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand loyalty"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Perceived quality
Viral marketing
Markentreue
4
Beziehungsmarketing
3
Verbraucherverhalten
3
Brand loyalty
2
Markenpolitik
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
2
Verbraucherzufriedenheit
2
Automotive industry
1
Avatar <Informatik>
1
Beziehungsmanagement
1
Brand
1
Brand management
1
Consumer behaviour
1
Deutschland
1
E-commerce
1
Electronic Commerce
1
Empirical method
1
Empirische Methode
1
Germany
1
IKEA
1
Kaufverhalten
1
Kfz-Industrie
1
Konsumentenverhalten
1
Kraftfahrzeugindustrie
1
Markenartikel
1
Markenführung
1
Market segmentation
1
Marketing theory
1
Marketingtheorie
1
Marktsegmentierung
1
Mensch-Maschine-Kommunikation
1
Mobile phone
1
Mobiltelefon
1
Mund-zu-Mund-Werbung
1
New product development
1
Preisbildung
1
Produktentwicklung
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Language
All
German
1
Author
All
Huber, Frank
1
Schneider, Sebastian
1
Stein, Martin
1
Published in...
All
Reihe: Marketing : MAR
The journal of product & brand management
5
Journal of hospitality marketing & management
4
International journal of hospitality management
3
The journal of brand management : an international journal
3
European journal of marketing : EJM
2
Journal of marketing communications
2
Journal of retailing and consumer services
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Asia Pacific journal of marketing and logistics
1
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
1
Corporate reputation review
1
Critical explorations
1
Ethics, social responsibility and sustainability in marketing
1
IIMB management review
1
International journal of business and economics
1
International journal of consumer studies
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of economics and business research : IJEBR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services technology and management
1
Journal of Business Research
1
Journal of Open Innovation: Technology, Market, and Complexity
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of global fashion marketing : JGfM
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of internet commerce
1
Journal of marketing theory and practice
1
Journal of open innovation : technology, market, and complexity
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Management decision : MD
1
Marketing intelligence & planning
1
Psychology & marketing
1
Strategic customer relationship management in the age of social media
1
The TQM journal : the international review of organizational improvement
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Innovatoren als attraktives Kundensegment für die Vermarktung von Smartphones : die Relevanz von Consumer Innovativeness für Preisfairness, Brand Love und Word-of-Mouth-Intention
Huber, Frank
;
Schneider, Sebastian
;
Stein, Martin
-
2019
Persistent link: https://www.econbiz.de/10012003991
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->