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~isPartOf:"Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim"
~person:"Bauer, Hans H."
~person:"Schultz, Don E."
~subject:"Marketingmanagement"
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Marketingmanagement
Consumer behaviour
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Konsumentenverhalten
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Deutschland
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Customer satisfaction
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Estimation
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Kundenzufriedenheit
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Bauer, Hans H.
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Bryant, Melchior D.
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Haber, Tobias E.
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
Handelsforschung
1
International journal of advertising : the review of marketing communications
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of marketing communications
1
Organizations and markets in emerging economies
1
Policy and marketing strategies for digital media
1
Reihe: Management-Know-how / M : praxisnah und aktuell
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SpringerLink / Bücher
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The future of marketing : critical 21st century perspectives
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ECONIS (ZBW)
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Resistenz gegenüber Online-Werbung : Einflussfaktoren und Konsequenzen der Werberesistenz im Internet
Bauer, Hans H.
;
Haber, Tobias E.
;
Bryant, Melchior D.
; …
-
2008
Persistent link: https://www.econbiz.de/10003734851
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