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~isPartOf:"Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim"
~subject:"Deutschland"
~subject:"Einzelhandel"
~subject:"Markenführung"
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Search: subject_exact:"Beziehungsmanagement"
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Deutschland
Einzelhandel
Markenführung
Beziehungsmarketing
29
Relationship marketing
29
Germany
19
Estimation
9
Schätzung
9
Customer satisfaction
8
Kundenzufriedenheit
8
Consumer behaviour
7
Konsumentenverhalten
7
Theorie
7
Theory
7
Kundenbindung
5
Beschwerdemanagement
4
Complaint management
4
Dienstleistungsqualität
4
Service quality
4
Arbeitszufriedenheit
3
Job satisfaction
3
Kundenorientierung
3
Lieferantenmanagement
3
Salespeople
3
Supplier relationship management
3
Verbraucherzufriedenheit
3
Verkaufspersonal
3
Automotive industry
2
Customer value
2
Electronic Banking
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Electronic banking
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Erfolgsfaktor
2
Kfz-Industrie
2
Kundenwert
2
Measurement
2
Messung
2
Mitarbeiter
2
Success factor
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USA
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United States
2
Welt
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World
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Arbeitspapier
19
Graue Literatur
19
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19
Working Paper
19
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German
12
English
7
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Bauer, Hans H.
10
Homburg, Christian
8
Hammerschmidt, Maik
5
Falk, Tomas
2
Fürst, Andreas
2
Hahn, Olaf
2
Hoyer, Wayne D.
2
Koschate, Nicole
2
Stock-Homburg, Ruth
2
Donnevert, Tobias
1
Elmas, Ö.
1
Elmas, Özcan
1
Exler, Stefanie
1
Falk, T.
1
Hettenbach, Marc
1
Heß, Silke
1
Huber, Frank
1
Keller, Thomas
1
Klarmann, Martin
1
Kuester, Sabine
1
Müller, Michael
1
Neumann, Marcus M.
1
Sauer, Nicola E.
1
Schüle, Anja
1
Sieben, Frank
1
Staat, Matthias
1
Stier, Martin
1
Stock, Ruth
1
Wieseke, Jan
1
Wölfer, Hannes
1
Zipfel, Bastian
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
Journal of retailing and consumer services
251
Journal of business research : JBR
167
SpringerLink / Bücher
127
The journal of product & brand management
100
The journal of brand management : an international journal
84
Gabler Edition Wissenschaft
62
Journal of retailing
50
Springer eBook Collection / Business and Economics
45
International journal of hospitality management
44
International journal of retail & distribution management
39
Marketing intelligence & planning
38
The international review of retail, distribution and consumer research
38
International journal of retail and distribution management
35
Cogent business & management
34
Psychology & marketing
33
Asia Pacific journal of marketing and logistics
32
Industrial marketing management : the international journal for industrial and high-tech firms
32
Journal of strategic marketing
32
European journal of marketing : EJM
28
International journal of internet marketing and advertising : IJIMA
28
Journal of promotion management : innovations in planning and applied research
27
The journal of services marketing
27
Journal of the Academy of Marketing Science
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of marketing
22
International journal of contemporary hospitality management
21
Journal of travel and tourism marketing
21
Europäische Hochschulschriften / 5
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of hospitality marketing & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
19
The journal of consumer marketing
19
Die Bank
18
International journal of electronic marketing and retailing : IJEMR
18
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
18
Journal of service management
18
The journal of business & industrial marketing
18
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ECONIS (ZBW)
19
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1
When does salespeople's customer orientation lead to customer loyality? :the differential effects of relation and functional customer orientation
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
-
2010
Persistent link: https://www.econbiz.de/10008937919
Saved in:
2
On the importance of complaint handling design : a multi-level analysis of the impact in specific complaint situations
Homburg, Christian
;
Fürst, Andreas
;
Koschate, Nicole
-
2009
Persistent link: https://www.econbiz.de/10003932817
Saved in:
3
How to design international loyalty programs
Kuester, Sabine
;
Heß, Silke
;
Stier, Martin
-
2009
Persistent link: https://www.econbiz.de/10003932833
Saved in:
4
Social identity and the service profit chain
Homburg, Christian
;
Wieseke, Jan
;
Hoyer, Wayne D.
-
2008
Persistent link: https://www.econbiz.de/10003848961
Saved in:
5
Patientenbindung durch Kommunikation : Impulse für das Pharmamarketing
Bauer, Hans H.
;
Hahn, Olaf
;
Hammerschmidt, Maik
-
2006
Persistent link: https://www.econbiz.de/10003381641
Saved in:
6
Ist eine Panne eine Chance für die Automobilindustrie? : Value-Added Recovery-Services als Instrument zur Steigerung der Kundenzufriedenheit
Bauer, Hans H.
;
Donnevert, Tobias
;
Hettenbach, Marc
-
2006
Persistent link: https://www.econbiz.de/10003395408
Saved in:
7
Ein neuer Ansatz des Zufriedenheitsmanagements : wie begeistern Sie Ihre Online-Kunden?
Bauer, Hans H.
;
Falk, Tomas
;
Zipfel, Bastian
; …
-
2006
Persistent link: https://www.econbiz.de/10003395415
Saved in:
8
How organizational complaint handling: drives customer loyalty : an analysis of the mechanistic and the organic approach
Homburg, Christian
;
Fürst, Andreas
-
2005
Persistent link: https://www.econbiz.de/10002897805
Saved in:
9
Kundenvertrauen in Lebensmitteldiscounter : eine experimentelle Untersuchung
Bauer, Hans H.
;
Schüle, Anja
;
Neumann, Marcus M.
-
2005
Persistent link: https://www.econbiz.de/10013430121
Saved in:
10
Do satisfied customers really pay more? : a study of the relationship between customer satisfaction and willingness to pay
Homburg, Christian
;
Koschate, Nicole
;
Hoyer, Wayne D.
-
2004
Persistent link: https://www.econbiz.de/10002758671
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