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~isPartOf:"Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim"
~subject:"Markenführung"
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
Journal of vacation marketing : an international journal
4
Tourism management : research, policies, practice
4
International journal of internet marketing and advertising : IJIMA
3
Journal of business research : JBR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
Contemporary research in e-branding
2
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of management and marketing research : IJMMR
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Journal of fashion marketing and management
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SpringerLink / Bücher
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The IUP journal of brand management : IJBRM
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The journal of brand management : an international journal
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The journal of product & brand management
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Tourism management perspectives : TMP
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Working paper series / Department of Economics, University of Missouri-Columbia
2
Advanced digital marketing strategies in a data-driven era
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Branding and sustainable competitive advantage : building virtual presence
1
Bridging the gap between advertising academia and practice
1
Cases on branding strategies and product development : successes and pitfalls
1
Cogent economics & finance
1
Computer-mediated marketing strategies : social media and online brand communities
1
Corporate reputation review : an international journal
1
Cutting edge international research
1
Electronic commerce research
1
Employer Branding : Arbeitgeber positionieren und präsentieren
1
Entrepreneurship
1
European journal of marketing : EJM
1
European research on management and business economics
1
Gabler research / Entrepreneurship
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Gadjah Mada international journal of business
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Global journal of business research : GJBR
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of Indian culture and business management : IJICBM
1
International journal of business
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International journal of contemporary hospitality management
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Ein umfassender Kriterienkatalog zur Bewertung von Internet-Auftritten nach markenpolitischen Zielen
Bauer, Hans H.
;
Grether, Mark
-
2002
Persistent link: https://www.econbiz.de/10001662734
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