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~isPartOf:"Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim"
~type_genre:"Working Paper"
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
Working paper / National Bureau of Economic Research, Inc.
13
Discussion papers / CEPR
10
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
9
Faculty & research / Insead : working paper series
8
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
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ERIM report series research in management
6
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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Working paper series
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Discussion paper / Center for Economic Research, Tilburg University
5
IDEI working papers
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SFB 649 Discussion Paper
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SFB 649 discussion paper
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Working paper
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Working paper series / Department of Economics, University of Missouri-Columbia
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Rotterdam Institute for Business Economic Studies
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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Working paper / Indian Institute of Management, Ahmedabad
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
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Discussion paper / Humboldt-Universität zu Berlin, Sonderforschungsbereich 373 Quantifikation und Simulation Ökonomischer Prozesse
3
Discussion papers of interdisciplinary research project 373
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Dresdner Beiträge zur Betriebswirtschaftslehre
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NBER working paper series
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Report / Marketing Science Institute
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Simon Business School working paper
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Umeå economic studies
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Working paper / Department of Commerce, College of Business, Massey University
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Working paper / Institut Universitaire de Management International, Université de Lausanne
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Determinanten der Werbewirkung von Markenhomepages
Bauer, Hans H.
;
Mäder, Ralf
;
Fischer, Christian
-
2001
Persistent link: https://www.econbiz.de/10001762970
Saved in:
2
Making brand management accountable : the influence of brand relevance, globalness and architecture on brand efficiency
Bauer, Hans H.
;
Donnevert, Tobias
;
Hammerschmidt, Maik
-
2008
Persistent link: https://www.econbiz.de/10003729241
Saved in:
3
Markenstress bei Jugendlichen : Entwickung eines Messinstruments am Beispiel von Kleidung
Bauer, Hans H.
;
Albrecht, C.-M.
;
Sauer, Nicola E.
-
2005
Persistent link: https://www.econbiz.de/10003265368
Saved in:
4
Auswirkungen des Markennamenwechsels auf den Markenwert
Bauer, Hans H.
;
Mäder, Ralf
;
Valtin, Alexandra
-
2003
Persistent link: https://www.econbiz.de/10001875487
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