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~isPartOf:"Report"
~subject:"Advertising"
~subject:"Fernsehen"
~subject:"Hörfunkwerbung"
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Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The journal of media economics
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Elements of broadcasting economics
1993
Persistent link: https://www.econbiz.de/10000931218
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Economic effect of commercial television aggregation on commercial radio services in regional areas
Palmer, Paul
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1990
Persistent link: https://www.econbiz.de/10000931233
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