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~isPartOf:"Report / Marketing Science Institute"
~isPartOf:"Schriftenreihe Studien zum Konsumentenverhalten"
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Search: subject_exact:"Händlermarke"
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Handelsmarke
10
Store brand
8
Consumer behaviour
7
Konsumentenverhalten
7
Brand management
6
Markenführung
6
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5
Markenartikel
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Hilt, Constantin
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Dhar, Sanjay K.
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Harlam, Bari A.
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Report / Marketing Science Institute
Schriftenreihe Studien zum Konsumentenverhalten
Journal of retailing and consumer services
61
International journal of retail & distribution management
24
SpringerLink / Bücher
21
The international review of retail, distribution and consumer research
21
Journal of business research : JBR
18
Journal of retailing
15
The journal of product & brand management
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
European journal of operational research : EJOR
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Handelsforschung
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Gabler Edition Wissenschaft
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Journal of agricultural & food industrial organization
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International journal of production economics
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of food products marketing
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Review of industrial organization : RIO
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Springer Proceedings in Business and Economics
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Transportation research / E : an international journal
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European journal of marketing : EJM
7
Journal of marketing management : MM
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Neue Ansätze in Markenforschung und Markenführung
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Research
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The journal of brand management : an international journal
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The journal of consumer marketing
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Journal of marketing
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Journal of marketing research : JMR
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Marketing : ZFP ; journal of research and management
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Marketing letters : a journal of research in marketing
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Reihe: Marketing, Handel und Management
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Applied economics letters
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Australasian marketing journal
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European retail research
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Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
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Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
5
Improving marketing strategies for private label products
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Innovatives Markenmanagement
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
9
USB Cologne (EcoSocSci)
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Handelsmarken-Portfolio : verhaltenswissenschaftliche Analyse der Wirkung eines Handelsmarken-Portfolios am Beispiel eines Lebensmitteleinzelhandelsunternehmens
Hilt, Constantin
-
2009
Persistent link: https://www.econbiz.de/10003819288
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2
Handelsmarken-Portfolio : verhaltenswissenschaftliche Analyse der Wirkung eines Handelsmarken-Portfolios am Beispiel eines Lebensmitteleinzelhandelsunternehmens
Hilt, Constantin
-
2009
Persistent link: https://www.econbiz.de/10004939544
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3
Wahl von Markenartikeln und Channel-Brands bei vertikalen Distributionskonzepten : eine integrative, verhaltenswissenschaftliche Untersuchung am Beispiel von Konsumgüterindustrie u...
Neidhart, Michael
-
2007
Persistent link: https://www.econbiz.de/10013435810
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4
Der Einfluss geschützter Herkunftsangaben auf das Konsumentenverhalten bei Lebensmitteln : eine Discrete-Choice-Analyse am Beispiel Bier und Rindfleisch
Profeta, Adriano
-
2006
Persistent link: https://www.econbiz.de/10013435860
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5
The effect of store brand share on retail margins : an empirical analysis
Ailawadi, Kusum L.
;
Harlam, Bari A.
-
2002
Persistent link: https://www.econbiz.de/10001704760
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6
Global branding
Sousa, Pedro
-
2000
Persistent link: https://www.econbiz.de/10001563385
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7
What makes consumers pay more for national brands than for store brands : image or quality?
Sethuraman, Raj
-
2000
Persistent link: https://www.econbiz.de/10001539707
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8
Why do consumers pay more for national brands than for store brands?
Sethuraman, Raj
;
Cole, Catherine
-
1997
Persistent link: https://www.econbiz.de/10000988097
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9
Why store brand penetration varies by retailer
Dhar, Sanjay K.
;
Hoch, Stephen J.
-
1997
Persistent link: https://www.econbiz.de/10000988118
Saved in:
10
National brand and store brand price competition : who hurts whom?
Sethuraman, Raj
-
1995
Persistent link: https://www.econbiz.de/10000917641
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