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~isPartOf:"Report / Marketing Science Institute"
~person:"Madhani, Pankaj M."
~person:"Payne, Adrian"
~person:"Rust, Roland T."
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Beziehungsmarketing
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Customer value
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Kundenwert
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Marketing management
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Marketingmanagement
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Madhani, Pankaj M.
Payne, Adrian
Rust, Roland T.
Lemon, Katherine N.
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Gupta, Mahendra
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Gupta, Sunil
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Hogan, John E.
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Lehmann, Donald R.
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Libai, Barak
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Narasimhan, Chakravarthi
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Report / Marketing Science Institute
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of electronic customer relationship management : IJECRM
4
Handbook of research on customer equity in marketing
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Handbook of service science ; [Vol. 1]
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Harvard-Business-Manager : das Wissen der Besten
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International journal of business and globalisation : IJBG
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International journal of business excellence
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International journal of logistics systems and management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of the Academy of Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marketing theory
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The IUP journal of business strategy : IJBS
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The IUP journal of management research : IJMR
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The handbook of marketing research : uses, misuses, and future advances
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ECONIS (ZBW)
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Driving customer equity : linking customer lifetime value to strategic marketing decisions
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valarie A.
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2001
Persistent link: https://www.econbiz.de/10001618452
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