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~isPartOf:"Report / Marketing Science Institute"
~subject:"Marketing"
~type_genre:"Arbeitspapier"
~type_genre:"Glossary included"
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Report / Marketing Science Institute
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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EIKV Schriftenreihe zum Wissens- und Wertemanagement
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1999
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