//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Report / Marketing Science Institute"
~subject:"Markteintritt"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing mix"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markteintritt
USA
Marketing management
23
Marketingmanagement
23
United States
5
Beziehungsmarketing
4
Relationship marketing
4
Customer value
3
Firm performance
3
Kundenwert
3
Unternehmenserfolg
3
Brand
2
Brand management
2
Consumer behaviour
2
Innovation
2
Konsumentenverhalten
2
Markenartikel
2
Markenführung
2
Market entry
2
Preismanagement
2
Pricing strategy
2
01.03.1988
1
Advertising effects
1
Arbeitspsychologie
1
Betriebliche Wertschöpfung
1
Brand architecture
1
Brand extension
1
Brand image
1
Communication
1
Comparison
1
Contingency theory
1
Corporate culture
1
Corporate reputation
1
Cross-cultural management
1
Demand
1
Deutschland
1
Distribution channel
1
EU countries
1
EU-Staaten
1
Estimation
1
more ...
less ...
Type of publication
All
Book / Working Paper
7
Language
All
English
7
Author
All
Ambler, Tim
1
Bloom, Paul N.
1
Bronnenberg, Bart J.
1
Edell, Julie A.
1
Gupta, Sachin
1
Kokkinaki, Flora
1
McAlister, Leigh
1
Pelham, Alfred M.
1
Porter, John C.
1
Raj, S. P.
1
Shankar, Venkatesh
1
Sivakumar, K.
1
Staelin, Richard
1
Wilson, David T.
1
Wittink, Dick R.
1
Zenor, Michael J.
1
more ...
less ...
Published in...
All
Report / Marketing Science Institute
Journal of business research : JBR
23
Journal of marketing
22
Industrial marketing management : the international journal for industrial and high-tech firms
15
European journal of marketing : EJM
14
Journal of marketing management : MM
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of advertising research
10
Journal of strategic marketing
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Harvard business review : HBR
9
The journal of consumer marketing
9
Journal of marketing communications
8
Journal of marketing theory and practice
8
Journal of the Academy of Marketing Science
8
SpringerLink / Bücher
8
Europäische Hochschulschriften / 5
7
Faculty & research / Insead : working paper series
7
Journal of business strategy
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
The journal of business & industrial marketing
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
American journal of agricultural economics
6
Australasian marketing journal
6
Business horizons
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
MSI reports : working paper series
6
Marketing intelligence & planning
6
Psychology & marketing
6
The journal of brand management : an international journal
6
Working paper / National Bureau of Economic Research, Inc.
6
AMA educators' proceedings
5
AMS review : official publication of the Academy of Marketing Science
5
International journal of wine business research : IJWBR
5
Journal of business economics : JBE
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of marketing research : JMR
5
Management international review : mir ; journal of international business
5
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing performance assessment : an exploratory investigation into current practice and the role of firm orientation
Kokkinaki, Flora
;
Ambler, Tim
-
1999
Persistent link: https://www.econbiz.de/10001455930
Saved in:
2
The impact of marketing policy on promotional price elasticities and baseline sales
Zenor, Michael J.
;
Bronnenberg, Bart J.
;
McAlister, Leigh
-
1998
Persistent link: https://www.econbiz.de/10000986728
Saved in:
3
Marketing spending for new product introduction : entrant strategy and incumbent response
Shankar, Venkatesh
-
1998
Persistent link: https://www.econbiz.de/10001355069
Saved in:
4
Quality-tier competition : impacts of the "whether" decision and the direction of price change
Sivakumar, K.
;
Raj, S. P.
-
1995
Persistent link: https://www.econbiz.de/10000917642
Saved in:
5
Does market orientation matter for small firms?
Pelham, Alfred M.
;
Wilson, David T.
-
1995
Persistent link: https://www.econbiz.de/10000910906
Saved in:
6
Criteria for assessing research on the effects of marketing communications
Bloom, Paul N.
;
Edell, Julie A.
;
Staelin, Richard
-
1994
Persistent link: https://www.econbiz.de/10000901485
Saved in:
7
Dangers in using market-level data for determining promotion effects
Wittink, Dick R.
-
1993
Persistent link: https://www.econbiz.de/10000876065
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->