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~subject:"United States"
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United States
Brand
15
Markenartikel
15
Brand management
8
Markenführung
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Consumer behaviour
7
Konsumentenverhalten
7
Brand image
4
Handelsmarke
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Advertising
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USA
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Werbung
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Competition
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Japan
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Marketing management
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Marketingmanagement
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Preismanagement
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Pricing strategy
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Retail trade
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Sales promotion
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Verkaufsförderung
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Werbewirkung
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Wettbewerb
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01.03.1988
1
Beziehungsmarketing
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Brand loyalty
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Culture
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Decomposition method
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Dekompositionsverfahren
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Designation of origin
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Einzelhandelspreis
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Herkunftsbezeichnung
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Messung
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Alpert, Frank
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Mason, Charlotte H.
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Milne, George R.
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Raj, S. P.
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Sivakumar, K.
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Report / Marketing Science Institute
The journal of brand management : an international journal
14
Journal of business research : JBR
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
The journal of product & brand management
8
Working paper / National Bureau of Economic Research, Inc.
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
International journal of market research : JMRS ; the journal of the Market Research Society
6
Psychology & marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of advertising : the quarterly review of marketing communications
4
Marketing letters : a journal of research in marketing
4
Review of industrial organization : RIO
4
The Trademark reporter
4
The journal of business : B
4
American journal of agricultural economics
3
Business horizons
3
Economic inquiry : journal of the Western Economic Association International
3
European journal of marketing : EJM
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of customer behaviour
3
Journal of economics & management strategy : JEMS
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Journal of fashion marketing and management
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Journal of marketing
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Journal of marketing communications
3
Journal of marketing management : MM
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Journal of marketing theory and practice
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Les cahiers de recherche / HEC Paris
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MSI reports : working paper series
3
NBER working paper series
3
Report / Marketing Science Institute / Marketing Science Institute
3
The journal of consumer marketing
3
The journal of industrial economics
3
Trademark litigation : pragmatic tactics and techniques of winning
3
Tuck School of Business working paper / Tuck School of Business at Dartmouth
3
American economic journal : a journal of the American Economic Association
2
Applied economics
2
Australasian marketing journal
2
Bochumer Beiträge zur Unternehmensführung und Unternehmensforschung
2
Brand culture
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ECONIS (ZBW)
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1
Pioneer brand advantage in Japan and the United States
Alpert, Frank
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000939494
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2
Quality-tier competition : impacts of the "whether" decision and the direction of price change
Sivakumar, K.
;
Raj, S. P.
-
1995
Persistent link: https://www.econbiz.de/10000917642
Saved in:
3
A niche share approach for assessing brand performance and identifying competitive groups
Milne, George R.
;
Mason, Charlotte H.
-
1994
Persistent link: https://www.econbiz.de/10000890131
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