//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Report / Marketing Science Institute / Marketing Science Institute"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Deutschland"
~subject:"Markentransfer"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand portfolio"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Markentransfer
Brand architecture
3
Brand extension
3
Markenarchitektur
3
Corporate reputation
2
Firmenimage
2
Arbeitsgruppe
1
Baseball
1
Brand image
1
Brand management
1
Consumer behaviour
1
Corporate Social Responsibility
1
Corporate culture
1
Corporate social responsibility
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Markenpolitik
1
Marketing management
1
Marketingmanagement
1
Personality psychology
1
Persönlichkeitspsychologie
1
Professional sports
1
Profisport
1
South Korea
1
Sport organization
1
Sportmarketing
1
Sportorganisation
1
Sports marketing
1
Südkorea
1
Team
1
Unternehmenskultur
1
Verbraucherverhalten
1
brand extension
1
city identity
1
consumer-company identity
1
corporate brand equity
1
corporate social responsibility (CSR)
1
team identity
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
3
Author
All
Aaker, David A.
1
Hwang, Hansol
1
Kaplanidou, Kyriaki
1
Keller, Kevin Lane
1
Lim, Choong Hoon
1
Ma, Shang Chun
1
Pedersen, Paul M.
1
Walsh, Patrick
1
more ...
less ...
Published in...
All
Report / Marketing Science Institute / Marketing Science Institute
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Innovatives Markenmanagement
6
SpringerLink / Bücher
4
Fashion branding and communication : core strategies of European luxury brands
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Springer-Gabler Research
2
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
1
Asia-Pacific journal of management research and innovation
1
Beiträge zur Innovations- und Gründungsforschung : Festschrift des Center for Innovation and Entrepreneurship anlässlich des 20-jährigen Bestehens der Fachhochschule Jena
1
Corporate communications : an international journal
1
Corporate reputation review
1
Erfurter Hefte zum angewandten Marketing
1
Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
1
Gabler research
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of business and globalisation : IJBG
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of family business management : JFBM
1
Journal of marketing analytics : JMA
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Managing service quality : MSQ ; an international journal
1
Quantitative marketing and economics : QME
1
Report / Marketing Science Institute
1
Reputation Management
1
Research
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Schriftenreihe Studien zum Konsumentenverhalten
1
Springer eBooks / Business and Economics
1
Sustainable Marketing Management : Grundlagen und Cases
1
The Routledge companion to contemporary brand management
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
Tourism management perspectives : TMP
1
Vermarktungsstrategien für das Buch im multimedialen Raum : eine interdisziplinäre Untersuchung
1
Wertschöpfung im Handel
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How corporate social responsibility and social identities lead to corporate brand equity : an evaluation in the context of sport teams as brand extensions
Ma, Shang Chun
;
Kaplanidou, Kyriaki
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10012519168
Saved in:
2
Examining the use of professional sport teams as a brand extension strategy in Korean professional baseball
Walsh, Patrick
;
Hwang, Hansol
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 214-224
Persistent link: https://www.econbiz.de/10011415225
Saved in:
3
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->