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~isPartOf:"Report / Marketing Science Institute / Marketing Science Institute"
~source:"econis"
~subject:"USA"
~type_genre:"Arbeitspapier"
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Sustained spending and persistent response : a new look at long-term marketing profitability
Dekimpe, Marnik G.
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Hanssens, Dominique M.
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1997
Persistent link: https://www.econbiz.de/10010366608
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