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~isPartOf:"Report / Marketing Science Institute / Marketing Science Institute"
~subject:"Consumer behaviour"
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Consumer Australia : historical perspectives
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Will it ever fly? : Modeling the takeoff of really new consumer durables
Golder, Peter N.
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Tellis, Gerard J.
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1997
Persistent link: https://www.econbiz.de/10000983634
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A segmentation model for the targeted marketing of consumer durables
Bayus, Barry L.
;
Mehta, Raj
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1994
Persistent link: https://www.econbiz.de/10000905508
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