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~isPartOf:"Report / Marketing Science Institute / Marketing Science Institute"
~subject:"Deutschland"
~subject:"Firmenimage"
~subject:"Markentransfer"
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Deutschland
Firmenimage
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Brand architecture
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Brand extension
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Brand management
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Consumer behaviour
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Corporate reputation
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Konsumentenverhalten
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Markenarchitektur
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Markenführung
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Aaker, David A.
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Keller, Kevin Lane
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Report / Marketing Science Institute / Marketing Science Institute
The journal of brand management : an international journal
26
Journal of business research : JBR
18
European journal of marketing : EJM
15
Corporate communications : an international journal
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
The journal of product & brand management
8
Innovatives Markenmanagement
6
International studies of management and organization
6
Marketing intelligence & planning
4
SpringerLink / Bücher
4
Corporate reputation review : an international journal
3
Corporate social responsibility and environmental management
3
Journal of marketing communications
3
Reputation Management
3
Asia Pacific journal of marketing and logistics
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Family business review : journal of the Family Firm Institute
2
Fashion branding and communication : core strategies of European luxury brands
2
Foundations of corporate heritage
2
International journal of contemporary hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Manual of international marketing
2
Scandinavian journal of management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Springer-Gabler Research
2
The IUP journal of brand management : IJBRM
2
The Oxford handbook of corporate reputation
2
The Routledge companion to contemporary brand management
2
The journal of business & industrial marketing
2
Acta Universitatis Danubius / Oeconomica
1
African journal of business and economic research : AJBER
1
Africapitalism : rethinking the role of business in Africa
1
Amfiteatru economic : an economic and business research periodical
1
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
1
Asia-Pacific journal of management research and innovation
1
Beiträge zur Innovations- und Gründungsforschung : Festschrift des Center for Innovation and Entrepreneurship anlässlich des 20-jährigen Bestehens der Fachhochschule Jena
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Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
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1997
Persistent link: https://www.econbiz.de/10010366609
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