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~isPartOf:"Report / Marketing Science Institute / Marketing Science Institute"
~subject:"Deutschland"
~subject:"Konsumentenverhalten"
~subject:"Markentransfer"
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Brand architecture
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Report / Marketing Science Institute / Marketing Science Institute
Journal of business research : JBR
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The journal of brand management : an international journal
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European journal of marketing : EJM
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Beiträge zur Innovations- und Gründungsforschung : Festschrift des Center for Innovation and Entrepreneurship anlässlich des 20-jährigen Bestehens der Fachhochschule Jena
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Brand management ; Vol. 4
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Forum Mergers & Acquisitions 2014 : Beiträge aus rechts- und wirtschaftswissenschaftlicher Sicht ; [Konferenzbeiträge ... 3. Fachsymposiums "Mergers & Acquisitions im Spannungsfeld der Rechts- und Wirtschaftswissenschaften - aktuelle Erkenntnisse aus Forschung und Praxis" ; am 29.11.2013 ... in Düsseldorf]
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Harvard-Business-Manager : das Wissen der Besten
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Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
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1997
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