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~isPartOf:"Report / Marketing Science Institute / Marketing Science Institute"
~subject:"Markenartikel"
~subject:"Verbraucherverhalten"
~type:"book"
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Markenartikel
Verbraucherverhalten
Consumer behaviour
28
Konsumentenverhalten
28
Advertising
6
Brand management
6
Markenführung
6
Werbung
6
Advertising effects
5
Brand
5
Theorie
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Theory
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5
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English
7
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Keller, Kevin Lane
2
Sethuraman, Raj
2
Aaker, David A.
1
Cole, Catherine
1
Dhar, Sanjay K.
1
Eastlick, Mary Ann
1
Gupta, Sunil
1
Heckler, Susan E.
1
Hoch, Stephen J.
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Report / Marketing Science Institute / Marketing Science Institute
SpringerLink / Bücher
107
Research
42
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42
Gabler Edition Wissenschaft
31
Springer eBook Collection
30
Europäische Hochschulschriften / 5
22
Springer eBook Collection / Business and Economics
19
Forschungsgruppe Konsum und Verhalten
11
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
11
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10
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10
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Edward Elgar E-Book Archive
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Konsum und Verhalten
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
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8
Discussion paper / Centre for Economic Policy Research
7
Innovatives Markenmanagement
7
Marketing and consumer psychology series
7
Schriftenreihe Schwerpunkt Marketing
7
Working paper series
7
Agrarwirtschaft / Sonderhefte : Zeitschrift für Betriebswirtschaft, Marktforschung u. Agrarpolitik
6
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
6
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
6
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6
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6
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5
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
Schriftenreihe Marketing, Management
5
Sustainable Management, Wertschöpfung und Effizienz
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ECONIS (ZBW)
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1
Why do consumers pay more for national brands than for store brands?
Sethuraman, Raj
;
Cole, Catherine
-
1997
Persistent link: https://www.econbiz.de/10000988097
Saved in:
2
Why store brand penetration varies by retailer
Dhar, Sanjay K.
;
Hoch, Stephen J.
-
1997
Persistent link: https://www.econbiz.de/10000988118
Saved in:
3
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
1997
Persistent link: https://www.econbiz.de/10000988122
Saved in:
4
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
5
Consumer intention to adopt interactive teleshopping
Eastlick, Mary Ann
-
1996
Persistent link: https://www.econbiz.de/10000955664
Saved in:
6
The long-term impact of promotion and advertising on consumer brand choice
Mela, Carl F.
;
Gupta, Sunil
;
Lehmann, Donald R.
-
1996
Persistent link: https://www.econbiz.de/10000959103
Saved in:
7
National brand and store brand price competition : who hurts whom?
Sethuraman, Raj
-
1995
Persistent link: https://www.econbiz.de/10000917641
Saved in:
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