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~isPartOf:"Research"
~person:"Raabe, Thorsten"
~subject:"Unternehmenskooperation"
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Unternehmenskooperation
Markenpolitik
2
Portfoliomanagement
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Strategisches Management
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Betriebliche Portfoliostrategie
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Brand architecture
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Brand management
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Food retailing
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Handelsmarke
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Händler
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Raabe, Thorsten
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Bakker, Diederich
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Vertical brand portfolio
management
: strategies for integrated brand
management
between manufacturers and retailers
Bakker, Diederich
-
2015
Persistent link: https://www.econbiz.de/10010463395
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