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~subject:"Advertising"
~subject:"Product design"
~subject:"Success factor"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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Advertising
Product design
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Marketing management
14
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14
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4
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3
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Bušljeta Banks, Ivana
1
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1
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1
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1
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1
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1
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European Advertising Academy
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European journal of marketing : EJM
17
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16
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of advertising research
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Springer Reference Wirtschaft
9
Journal of marketing
8
Beiträge zum Produkt-Marketing
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Europäische Hochschulschriften / 5
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International journal of advertising : the review of marketing communications
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of Islamic marketing : JIMA
7
Journal of marketing management : MM
7
Journal of promotion management : JPM
7
Journal of strategic marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Springer eBook Collection
7
Gabler Edition Wissenschaft
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
The journal of business & industrial marketing
6
The marketing review
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Asia Pacific journal of marketing and logistics
5
European journal of operational research : EJOR
5
International journal of industrial organization
5
International journal of innovation management
5
International journal of technology marketing : IJTMkt
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of retailing and consumer services
5
Marketing : ZFP ; journal of research and management
5
Springer eBook Collection / Business and Economics
5
International journal of economic issues : IJEI
4
International journal of internet marketing and advertising : IJIMA
4
Journal of marketing research : JMR
4
Journal of promotion management : innovations in planning and applied research
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Werbung für alle Sinne : multimodale Kommunikationsstrategien
Wahl, Sabine
(
ed.
);
Ronneberger-Sibold, Elke
(
ed.
); …
-
Interdisziplinäres Symposium der Forschungskooperation …
-
2020
Persistent link: https://www.econbiz.de/10011971014
Saved in:
2
Akzeptanz ökologischer Produktalternativen : eine schematheoretische Betrachtung mithilfe impliziter und experimenteller Testverfahren
Rudolph, Katja
-
2019
Persistent link: https://www.econbiz.de/10012027758
Saved in:
3
Marketinginnovationen : empirische Studien zu Erfolgswirkung und Treibern
Hütter, Manuel
-
2016
Persistent link: https://www.econbiz.de/10011452030
Saved in:
4
Strategisches Design der Zukunft : Erfolgsfaktoren der Kommunikation von Konsumgüterherstellern mit Digital Natives
Stevens, Martha Sarah
-
2015
Persistent link: https://www.econbiz.de/10011281317
Saved in:
5
Extending the boundaries of advertising : [extended versions of papers presented at the 12th ICORIA (International Conference on Research in Advertising) Zagreb, Croatia in June 20...
Bušljeta Banks, Ivana
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010458141
Saved in:
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