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~subject:"Marketingmanagement"
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Kulturspezifik in der europäischen Wirtschaftskommunikation
Schmidt, Christopher M.
(
ed.
);
Ābelniece, Baiba
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009744303
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2
Bridging the gap between advertising academia and practice
Christodoulides, George
(
ed.
);
Stathopoulou, Anastasia
(
ed.
)
-
ICORIA <14., 2015, London>
-
2017
Persistent link: https://www.econbiz.de/10011515220
Saved in:
3
Extending the boundaries of advertising : [extended versions of papers presented at the 12th ICORIA (International Conference on Research in Advertising) Zagreb, Croatia in June 20...
Bušljeta Banks, Ivana
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010458141
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