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Marketingtheorie
B-to-B-Marketing
23
Business-to-business marketing
23
Business-to-Business-Marketing
18
Deutschland
7
Germany
7
Innovation
5
Customer integration
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Kundenbindung
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Kundenintegration
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Theorie
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Theory
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Customer retention
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Firm performance
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Kundenmanagement
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Lieferantenmanagement
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Online-Marketing
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Supplier relationship management
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Unternehmenserfolg
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2016-2017
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3D-Druck
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Additive Fertigung
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Additive manufacturing
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Betriebliche Wertschöpfung
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Brand management
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Bundling strategy
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German
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Claßen, Matthias
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Research
Industrial marketing management : the international journal for industrial and high-tech firms
35
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
11
Journal of business-to-business marketing
9
The journal of business & industrial marketing
6
Business-to-Business-Marketing
2
Journal of customer behaviour
2
Marketing theory
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Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
2
SpringerLink / Bücher
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Applied Marketing Science / Angewandte Marketingforschung
1
Edward Elgar E-Book Archive
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Elgar original reference
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Entwicklungen des Investitionsgütermarketing
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Fundamentals of business-to-business marketing
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Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Applied Marketing Science / Angewandte Marketingforschung
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Handbook of business-to-business marketing
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International journal of services and operations management
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Journal of Business & Industrial Marketing
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Journal of business market management : JBM
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing research
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Journal of the Academy of Marketing Science
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Legends in marketing
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Management decision : MD
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Marketing : ZFP ; journal of research and management
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Marketing-mix strategies - product strategy and promotion strategy
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Neue betriebswirtschaftliche Forschung : Nbf
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Prace naukowe / Akademia Ekonomiczna Im. Karola Adamieckiego
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Research handbooks in business and management series
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Rethinking marketing : developing a new understanding of markets
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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The impact of theory on representations of the consumer and the marketing organisation
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The marketing book
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Volume 21, Issue 2
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Marktorientierung in Business-to-Business-Märkten : eine empirische Untersuchung von mehrstufigen Marketingstrategien
Claßen, Matthias
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2016
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