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~subject:"Online-Marketing"
~subject:"World Wide Web 2.0"
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Online-Marketing
World Wide Web 2.0
Soziale Software
11
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4
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4
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International journal of internet marketing and advertising : IJIMA
6
Betriebswirtschaftslehre für Technologie und Innovation
4
Cases on strategic social media utilization in the nonprofit sector
4
Innovatives Markenmanagement
4
The new rules of social media series
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of business research : JBR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
7
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1
Wirkung von Social Media auf Marken : eine ganzheitliche Abbildung der Markenführung in Social Media
Eilers, Daniela
-
2014
Persistent link: https://www.econbiz.de/10010464274
Saved in:
2
Konsumenteneinstellungen im Social Web : neuartige Ansätze im internetbezogenen Kontext
Wagenführer, Daniel
-
2012
Persistent link: https://www.econbiz.de/10013429728
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3
Trialogische Markenführung im Business-to-Business : der Einfluss von Social Media auf die identitätsbasierte Markenführung
Maier, Florian
-
2016
Persistent link: https://www.econbiz.de/10011407293
Saved in:
4
Social-Media-Kommunikation nationaler Regierungen in Europa : theoretische Grundlagen und vergleichende Länderanalysen
Sievert, Holger
(
ed.
);
Nelke, Astrid
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010370454
Saved in:
5
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
Ettl-Huber, Silvia
(
contributor
); …
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010472125
Saved in:
6
Social-Media in Organisationen : Strukturation und computervermittelte Kommunikation
Hauptmann, Stefan
-
2012
Persistent link: https://www.econbiz.de/10009553257
Saved in:
7
Marken im Social Web : zur Bedeutung von Marken in Online-Diskursen
Heun, Thomas
-
2012
Persistent link: https://www.econbiz.de/10009573032
Saved in:
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