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~subject:"Social web"
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Social web
Beziehungsmarketing
30
Relationship marketing
30
Kundenmanagement
19
Kundenorientierung
19
Deutschland
15
Germany
15
Consumer behaviour
10
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Business-to-Business-Marketing
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Communication
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Customer retention
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Dienstleistungsmanagement
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Springer Fachmedien Wiesbaden
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Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
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Research
Journal of business research : JBR
91
Journal of retailing and consumer services
64
Industrial marketing management : the international journal for industrial and high-tech firms
35
International journal of internet marketing and advertising : IJIMA
35
The journal of product & brand management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Journal of strategic marketing
22
The journal of brand management : an international journal
20
Business horizons
19
Marketing intelligence & planning
18
Technological forecasting & social change : an international journal
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
The journal of services marketing
16
Journal of marketing communications
15
Journal of service management
15
SpringerLink / Bücher
15
International journal of business information systems : IJBIS
14
Journal of marketing
14
Asia Pacific journal of marketing and logistics
13
International journal of electronic customer relationship management : IJECRM
13
Journal of the Academy of Marketing Science
13
Cogent business & management
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of hospitality marketing & management
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Tourism management : research, policies, practice
12
Journal of electronic commerce research : JECR
11
Psychology & marketing
11
The journal of business & industrial marketing
11
International journal of electronic commerce : IJEC
10
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of customer behaviour
10
Journal of global marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of fashion marketing and management
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ECONIS (ZBW)
5
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1
Mobilität - Wirtschaft - Kommunikation : wie die Mobilität von Unternehmen, Personen, Kapital, Waren und Dienstleistungen die Kommunikation verändert
Matrisciano, Sara
(
ed.
);
Hoffmann, Edgar
(
ed.
); …
-
Internationale und Interdisziplinäre Jahrestagung des …
-
2021
Persistent link: https://www.econbiz.de/10012304140
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2
Digitalisierung und Kommunikation : Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation
Stumpf, Marcus
(
ed.
)
-
Interdisziplinäre Tagung des Forschungsnetzwerkes …
-
2019
Persistent link: https://www.econbiz.de/10012025135
Saved in:
3
Social Media als Instrument der Kundenkommunikation : vergleichende Studie von Unternehmen in China, Deutschland und den USA
Corduan, Anja
-
2018
Persistent link: https://www.econbiz.de/10011864300
Saved in:
4
Kundenkommunikation in sozialen Medien : Analyse und Steuerung der Kommunikationsprozesse
Wolf, Tobias
-
2017
Persistent link: https://www.econbiz.de/10011642864
Saved in:
5
Typenbasierte Integration von Markengemeinschaften : Ansätze eines strategischen Community Marketing
Wenzel, Melanie
-
2016
Persistent link: https://www.econbiz.de/10011453592
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