Wetzels, Martin; Ruyter, Ko de; Patterson, Paul G.; … - Graduate School of Business and Economics (GSBE), … - 2003
The present study investigates the propensity to continue internationalization by experienced international service providers. Enhancing the cognitive-behavioral root of internationalization process theory (Johanson and Vahlne 1977; 1990), this paper builds upon Ajzen’s (1991) theory of planned...