Baaij, M.G.; Bosch, F.A.J. van den; Volberda, H.W. - Erasmus Research Institute of Management (ERIM), ERIM … - 2005
-researched. Therefore, insight in these different roles and the impact of these roles on clients’ competitive positioning in their … industries is required. The purpose of this paper is to develop a conceptual framework that highlights the importance of … elaborating on the relationship between both roles and the strategic renewal context of client firms. We conclude by pointing out …