Fok, D.; Paap, R.; Horváth, C.; Franses, Ph.H.B.F. - Erasmus Research Institute of Management (ERIM), ERIM … - 2005
roles that rely less on search
for price information, arriving at less price-elastic sales. On the other hand, it may lead … activities are often used to provide information about the prices and about
price promotion in a retail outlet. So, frequent …
retrieve the average promotion efiectiveness across all SKUs, the brand-level estimate still
provides useful information. This …