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~isPartOf:"Research handbook of marketing in emerging economies"
~type_genre:"Book section"
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Brand equity
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Brand management
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Emerging economies
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India
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Indien
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Markenführung
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Markenwert
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Schwellenländer
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Kumar, S. Ramesh
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Marinova, Svetla Trifonova
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Research handbook of marketing in emerging economies
Antecedents and outcomes of employee-based brand equity
9
Marken- und Kommunikationscontrolling
4
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Advances in corporate branding
2
Brand management in emerging markets : theories and practice
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Digital and social media marketing : a results-driven approach
2
Handbook of research on integrating social media into strategic marketing
2
Marketing accountability for marketing and non-marketing outcomes
2
The Routledge companion to contemporary brand management
2
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Bewertung von Unternehmen : Festschrift für O.Univ.-Prof. Mag. Dr. Wolfgang Nadvornik
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Branded spaces : experience enactments and entanglements
1
Branding and sustainable competitive advantage : building virtual presence
1
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
1
Country of origin effect : looking back and moving forward
1
Erfolgreiches Personalmanagement im demografischen Wandel : die Praxisbeispiele
1
Fashion branding and communication : core strategies of European luxury brands
1
Finance reconsidered : new perspectives for a responsible and sustainable finance
1
Finance, law, and the crisis of COVID-19 : an interdisciplinary perspective
1
Financial ecosystem and strategy in the digital era : global approaches and new opportunities
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
Handbook of research on applied AI for international business and marketing applications
1
Handbook of research on technology applications for effective customer engagement
1
Handbuch Markenführung ; Bd. 1
1
Handbuch Marketing-Controlling : Effektivität und Effizienz einer marktorientierten Unternehmensführung
1
Handbuch Marketingcontrolling : Marketing als Motor von Wachstum und Erfolg
1
Innovation in pricing : contemporary theories and best practices
1
Innovations in services marketing and management : strategies for emerging economies
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
New luxury management : creating and managing sustainable value across the organization
1
Omnichannel approach to co-creating customer experiences through metaverse platforms
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
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Value branding in emerging economies as a social dimension in the Indian context
Kumar, S. Ramesh
;
Marinova, Svetla Trifonova
- In:
Research handbook of marketing in emerging economies
,
(pp. 146-162)
.
2017
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