Morhart, Felicitas (ed.); Wilcox, Keith Todd (ed.); … - 2020
management -- 6. Luxury brand consumption in emerging economies: Review and implications / Kineta Hung and David K. Tse -- 7 … on luxury branding, as well as offering direction for future research and management in the field. Featuring … management challenges. This comprehensive Handbook will be critical reading for students of marketing, branding and advertising …